Heart & Liver Connection
Heart & Liver Connection
Heart & Liver Connection
A 3D animation exploring how the heart and liver work together through the metaphor of a connected city. Biological functions are translated into familiar systems and environments to make the relationship easier to understand.
A 3D animation exploring how the heart and liver work together through the metaphor of a connected city. Biological functions are translated into familiar systems and environments to make the relationship easier to understand.
A 3D animation exploring how the heart and liver work together through the metaphor of a connected city. Biological functions are translated into familiar systems and environments to make the relationship easier to understand.
Client
The Plug Drink
Client
The Plug Drink
Client
The Plug Drink
Role
Art Direction,
3D & Animation
Role
Art Direction,
3D & Animation
Role
Art Direction,
3D & Animation
Year
2026
Year
2026
Year
2026
Visual Direction & Styleframes
Visual Direction & Styleframes
Visual Direction & Styleframes
Early styleframes exploring how the heart, liver, and bloodstream could be reimagined as an interconnected city. Roads, vehicles, buildings, and signs became visual metaphors for circulation and the relationship between the two organs.
Early styleframes exploring how the heart, liver, and bloodstream could be reimagined as an interconnected city. Roads, vehicles, buildings, and signs became visual metaphors for circulation and the relationship between the two organs.
Early styleframes exploring how the heart, liver, and bloodstream could be reimagined as an interconnected city. Roads, vehicles, buildings, and signs became visual metaphors for circulation and the relationship between the two organs.
Storyboards
Storyboards
Storyboards
I mapped the relationship between the heart and liver before translating their functions into a city-based metpahor. Storyboards were used to develop the visual analogies, sequence each function, and plan transitions throughout the animation.
I mapped the relationship between the heart and liver before translating their functions into a city-based metpahor. Storyboards were used to develop the visual analogies, sequence each function, and plan transitions throughout the animation.
I mapped the relationship between the heart and liver before translating their functions into a city-based metpahor. Storyboards were used to develop the visual analogies, sequence each function, and plan transitions throughout the animation.
Modeling & Texturing
Modeling & Texturing
Modeling & Texturing
I modeled and textured each asset to balance anatomical recognition with the stylized city aesthetic. Simplified forms, graphic textures, and a limited palette keep the visual language cohesive throughout the animation.
I modeled and textured each asset to balance anatomical recognition with the stylized city aesthetic. Simplified forms, graphic textures, and a limited palette keep the visual language cohesive throughout the animation.
I modeled and textured each asset to balance anatomical recognition with the stylized city aesthetic. Simplified forms, graphic textures, and a limited palette keep the visual language cohesive throughout the animation.
Blockout & Animation
Blockout & Animation
Blockout & Animation
I translated the storyboards into 3D blockouts to establish composition, camera movement, pacing, and transitions. Each scene was refined through animation while maintaining the visual direction established in the original concepts.
I translated the storyboards into 3D blockouts to establish composition, camera movement, pacing, and transitions. Each scene was refined through animation while maintaining the visual direction established in the original concepts.
I translated the storyboards into 3D blockouts to establish composition, camera movement, pacing, and transitions. Each scene was refined through animation while maintaining the visual direction established in the original concepts.
Results
Results
Results
The final animation was published on The Plug's Instagram with a voiceover produced by their team. It became the brand's most viewed Reel at the time of publication, reaching 3.8k+ views and remaining their top performing reel for several months.
The final animation was published on The Plug's Instagram with a voiceover produced by their team. It became the brand's most viewed Reel at the time of publication, reaching 3.8k+ views and remaining their top performing reel for several months.
The final animation was published on The Plug's Instagram with a voiceover produced by their team. It became the brand's most viewed Reel at the time of publication, reaching 3.8k+ views and remaining their top performing reel for several months.
