The Mighty 13
The Mighty 13
The Mighty 13
To showcase The Plug's 13 plant-based ingredients, I reimagined the recovery drink as a modern health potion. The animation follows a forager gathering each ingredient before bringing them together to reveal the final product.
To showcase The Plug's 13 plant-based ingredients, I reimagined the recovery drink as a modern health potion. The animation follows a forager gathering each ingredient before bringing them together to reveal the final product.
To showcase The Plug's 13 plant-based ingredients, I reimagined the recovery drink as a modern health potion. The animation follows a forager gathering each ingredient before bringing them together to reveal the final product.
Client
The Plug Drink
Client
The Plug Drink
Client
The Plug Drink
Role
Art Direction,
3D & Animation
Role
Art Direction,
3D & Animation
Role
Art Direction,
3D & Animation
Year
2026
Year
2026
Year
2026
Styleframes
Styleframes
Styleframes
A series of styleframes establishing the handcrafted botanical language, environments, and ingredient-driven world of the animation.
A series of styleframes establishing the handcrafted botanical language, environments, and ingredient-driven world of the animation.
A series of styleframes establishing the handcrafted botanical language, environments, and ingredient-driven world of the animation.
Storyboards
Storyboards
Storyboards
Storyboards established the pacing, composition, and transitions before production began. Each scene was designed to clearly introduce an ingredient while maintaining a continuous visual flow that supported the speaker's narration.
Storyboards established the pacing, composition, and transitions before production began. Each scene was designed to clearly introduce an ingredient while maintaining a continuous visual flow that supported the speaker's narration.
Storyboards established the pacing, composition, and transitions before production began. Each scene was designed to clearly introduce an ingredient while maintaining a continuous visual flow that supported the speaker's narration.
Blockout & Animation
Blockout & Animation
Blockout & Animation
I translated the storyboards into 3D blockouts to test composition, camera movement, timing, and transitions before finalizing each scene. This allowed me to refine the pacing and visual hierarchy early while keeping the animation focused on each ingredient.
I translated the storyboards into 3D blockouts to test composition, camera movement, timing, and transitions before finalizing each scene. This allowed me to refine the pacing and visual hierarchy early while keeping the animation focused on each ingredient.
I translated the storyboards into 3D blockouts to test composition, camera movement, timing, and transitions before finalizing each scene. This allowed me to refine the pacing and visual hierarchy early while keeping the animation focused on each ingredient.
Modeling & Texturing
Modeling & Texturing
Modeling & Texturing
I modeled and textured each ingredient to preserve the handcrafted quality established in the styleframes. Simplified forms, tactile materials, and illustrated details helped create a cohesive 3D world while keeping each ingredient visually distinct.
I modeled and textured each ingredient to preserve the handcrafted quality established in the styleframes. Simplified forms, tactile materials, and illustrated details helped create a cohesive 3D world while keeping each ingredient visually distinct.
I modeled and textured each ingredient to preserve the handcrafted quality established in the styleframes. Simplified forms, tactile materials, and illustrated details helped create a cohesive 3D world while keeping each ingredient visually distinct.