Concepts & Ideation
Concepts & Ideation
Concepts & Ideation
Working within short campaign timelines, I rapidly explored multiple compositions and visual directions for each brief. Concepts were built around the emotion and context of each occasion, then refined to maintain The Plug’s established brand identity.
Working within short campaign timelines, I rapidly explored multiple compositions and visual directions for each brief. Concepts were built around the emotion and context of each occasion, then refined to maintain The Plug’s established brand identity.
Working within short campaign timelines, I rapidly explored multiple compositions and visual directions for each brief. Concepts were built around the emotion and context of each occasion, then refined to maintain The Plug’s established brand identity.
Refinement & Feedback
Refinement & Feedback
Refinement & Feedback
Several concepts evolved through feedback from the founders as The Plug refined its brand direction. I presented multiple approaches for each campaign, allowing ideas to be quickly adjusted or redirected while keeping production moving.
For the EcoCart Collaboration, feedback focused on product accuracy, typography, and maintaining the brand's visual language. I refined the bottle artwork, layout, and supporting elements to create a cleaner composition aligned with both brands.
Other concepts, including early Easter and Mother's Day directions, were ultimately set aside as the campaign goals evolved. These iterations helped inform the final designs while reinforcing the importance of adaptability throughout the creative process.
Several concepts evolved through feedback from the founders as The Plug refined its brand direction. I presented multiple approaches for each campaign, allowing ideas to be quickly adjusted or redirected while keeping production moving.
For the EcoCart Collaboration, feedback focused on product accuracy, typography, and maintaining the brand's visual language. I refined the bottle artwork, layout, and supporting elements to create a cleaner composition aligned with both brands.
Other concepts, including early Easter and Mother's Day directions, were ultimately set aside as the campaign goals evolved. These iterations helped inform the final designs while reinforcing the importance of adaptability throughout the creative process.
Several concepts evolved through feedback from the founders as The Plug refined its brand direction. I presented multiple approaches for each campaign, allowing ideas to be quickly adjusted or redirected while keeping production moving.
For the EcoCart Collaboration, feedback focused on product accuracy, typography, and maintaining the brand's visual language. I refined the bottle artwork, layout, and supporting elements to create a cleaner composition aligned with both brands.
Other concepts, including early Easter and Mother's Day directions, were ultimately set aside as the campaign goals evolved. These iterations helped inform the final designs while reinforcing the importance of adaptability throughout the creative process.
Easter Campaign
Easter Campaign
Easter Campaign
Initial Concept
Initial Concept
Initial Concept
Alternate Direction
Alternate Direction
Alternate Direction
Final
Final
Final
EcoCart Collaboration
EcoCart Collaboration
EcoCart Collaboration
Concept 1
Concept 1
Concept 1
Concept 2
Concept 2
Concept 2
Concept 3 (Final)
Concept 3 (Final)
Concept 3 (Final)
Mother's Day Campaign
Mother's Day Campaign
Mother's Day Campaign
Initial Concept
Initial Concept
Initial Concept
Concept 2
Concept 2
Concept 2
Final
Final
Final
Results
Results
Results
The EcoCart collaboration was published on The Plug's Instagram as part of the brand partnership campaign, while the Easter and Mother's Day pieces were delivered as Instagram Stories.
The EcoCart collaboration was published on The Plug's Instagram as part of the brand partnership campaign, while the Easter and Mother's Day pieces were delivered as Instagram Stories.
The EcoCart collaboration was published on The Plug's Instagram as part of the brand partnership campaign, while the Easter and Mother's Day pieces were delivered as Instagram Stories.
The Plug - Social Campaigns
The Plug - Social Campaigns
The Plug - Social Campaigns
A collection of social campaigns created for The Plug across seasonal moments and brand partnerships. Each piece explores a different visual approach across 2D and 3D while maintaining a consistent brand identity.
A collection of social campaigns created for The Plug across seasonal moments and brand partnerships. Each piece explores a different visual approach across 2D and 3D while maintaining a consistent brand identity.
A collection of social campaigns created for The Plug across seasonal moments and brand partnerships. Each piece explores a different visual approach across 2D and 3D while maintaining a consistent brand identity.
Client
The Plug Drink
Client
The Plug Drink
Client
The Plug Drink
Role
Graphic Design,
3D & Motion
Role
Graphic Design,
3D & Motion
Role
Graphic Design,
3D & Motion
Year
2026
Year
2026
Year
2026