Gleecken
Gleecken
Gleecken
A mascot designed for Glee+Co's Pop-up experiences, translating the brand's playful identity into a character that could live across 2D and 3D applications.
A mascot designed for Glee+Co's Pop-up experiences, translating the brand's playful identity into a character that could live across 2D and 3D applications.
A mascot designed for Glee+Co's Pop-up experiences, translating the brand's playful identity into a character that could live across 2D and 3D applications.
Client
Glee+Co
Client
Glee+Co
Client
Glee+Co
Role
Character Design,
3D & Illustration
Role
Character Design,
3D & Illustration
Role
Character Design,
3D & Illustration
Year
2025
Year
2025
Year
2025
Concept and Ideation
Concept and Ideation
Concept and Ideation
The mascot was inspired by the founder's favorite animal, a chicken, and her personal motto, "Do it scared." I leaned into that contrast by creating a playful character that appears timid but still pushes forward. To connect Gleecken more closely to Glee+Co, I built his patchwork appearance from fabrics and textures inspired by the brand's clothing.
The mascot was inspired by the founder's favorite animal, a chicken, and her personal motto, "Do it scared." I leaned into that contrast by creating a playful character that appears timid but still pushes forward. To connect Gleecken more closely to Glee+Co, I built his patchwork appearance from fabrics and textures inspired by the brand's clothing.
The mascot was inspired by the founder's favorite animal, a chicken, and her personal motto, "Do it scared." I leaned into that contrast by creating a playful character that appears timid but still pushes forward. To connect Gleecken more closely to Glee+Co, I built his patchwork appearance from fabrics and textures inspired by the brand's clothing.
Results
Results
Results
The final mascot was delivered to Glee+co for use across their brand and pop-up experiences. The character was also adapted into physical stickers, bringing Gleecken from a digital concept into a tangible piece of the brand identity.
The final mascot was delivered to Glee+co for use across their brand and pop-up experiences. The character was also adapted into physical stickers, bringing Gleecken from a digital concept into a tangible piece of the brand identity.
The final mascot was delivered to Glee+co for use across their brand and pop-up experiences. The character was also adapted into physical stickers, bringing Gleecken from a digital concept into a tangible piece of the brand identity.
Final mascot stickers produced by Glee+Co.
Final mascot stickers produced by Glee+Co.
Final mascot stickers produced by Glee+Co.